【420】大家都被打懵了！（2 / 2）
疯了吧！你这叫普通家庭？
恐怖神豪
864 字
2022-03-22
他摆摆手，“细说。”
陆远征当即正色道，“第一个，是我仔细研究了一下小鸟物流、盛丰商贸集团、一铭电商集团的资料。”
“小鸟物流，论影响力和综合实力，确实在顺通物流之上，可事实上，它的优势主要集中在龙国境内、国际物流反而不怎么样。换句话就是，小鸟物流搞国内的物流是可以碾压顺通物流的，可如果论国际物流的实力，那就拍马不如顺通物流了。如果要做‘新物流+商贸’产业链，他的国际市场物流这一块儿肯定跟不上。”
“盛丰商贸集团，情况也近似，虽然在商贸领域的综合实力在嘉和贸易集团上，可它们的主营商贸领域却是一些电子产品、数码产品，并且他们主要做的是国外进货倒卖国内赚差价的模式。在其他很多快消品领域，民众刚需领域的产品链供应能力，他们反而不如嘉和贸易集团。还有最重要的是，是否加入什么‘新物流+商贸’模式，他们的客户都比较稳定，且很难获得大规模的增长了。严格意义上来说，他们应该并没有很强的动机去加入什么‘新物流+商贸’产业链、让外人过一手他们的客户资源。”
“至于一铭电商集团就更离谱一些，他们主打的社交电商，逻辑想必在座各位都懂，表面上说的是电商模式，其实就是把路边降价促销那一套搬到了线上。他们主打的是下沉市场，也就是‘价格敏感型’的群体，客户基因跟商贸领域需求的全年龄段、全类型覆盖完全不搭边。由他们来主导‘新物流+商贸’产业链，那基本上就告别‘价格敏感型’群体以外的更多客户了。”
说着，陆远征顿了顿才总结道，“一家牵头企业的国际物流是短板，一家根本没必要加入这种模式，还有一家根本没办法覆盖‘价格敏感型’群体外的顾客……”
“这样三家联合起来牵头打造的‘新物流+商贸’模式，光从资源互补、资源整合角度来说，就太不严谨了。”
“很像是抄作业，把‘B’抄成了‘13’。”
王逸思考了一下他的分析，觉得很有道理，当即点了点头，鼓励道，“继续。”
“你不是说注意到了两点吗，这是其一，那其二呢？”
“其二是一个更让我觉得迷惑的点。”陆远征并没有卖关子，直接将目光转向了视频会议室正中间那部分画面，“大家请看——鸟物流盛丰贸易集团一铭电商集团联合官方发布会现场的横幅。”
“新物流+商贸战略联合发布会。”
“按照张思白的说法，他们的模式是脱胎自咱们‘新旅游产业链’战略，而且这次的合作主要由‘一铭电商集团’牵头，那以常理来判断，他们取名‘新电商产业链战略’或者‘新商贸产业链战略’不是更贴切也更合情合理吗？”
王逸闻声，顿时心神一动！
这个几乎被所有人忽略的细节，很有道理啊！
……
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